Foyer Save the dream of homeownership

Woman on an orange sofa browsing the Foyer website on her laptop

A fluid journey toward adult milestones

Foyer is a savings platform that helps young Americans put money aside for their first home. I designed the marketing website, a fresh, tech-forward digital home made for a young, diverse generation working toward financial independence. Its message, “More home for more people”, runs through the whole site, with real, varied people in the images, so anyone who dreams of owning a home feels it speaks to them. In January 2025, Foyer raised $6.2 million in seed funding to expand its platform and help more first-time homebuyers save for their future homes.

Foyer pages side by side: the savings fund, the blog and the waitlist, joined by a colourful line

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