Gabby Coaching & Meditation

Gabby’s daily card reading, with three illustrated cards fanned out

Ambient motion and functional delight

Gabby is a coaching and meditation platform developed for author Gabby Bernstein. The project focused on translating spiritual and mindfulness content into a premium digital experience. My role centered on the execution of the app's motion strategy, developing a balance between immersive visual environments for meditation and functional interactive components that enhance daily user engagement.

Gabby home and discover screens over a photo of dried flowers

Celebrating milestones through reward animation

To reinforce positive habits and user retention, the motion system extends to key conversion and completion screens. I designed lightweight Lottie animations for success states and milestone completions, such as finishing a meditation challenge, utilizing celebratory visual rewards to provide satisfying feedback at the end of the user journey.

Card reading in the Gabby app with the whole deck spread out, on teal

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