Makara Simplified Crypto Investing
Seamless transitions through path morphing
Makara is a digital investment platform that automates cryptocurrency portfolios, designed to make digital assets accessible to a broader audience. My role centered on the execution of the onboarding flow, where the goal was to translate complex financial concepts into a welcoming and effortless visual journey. In February 2022, Makara was acquired by Betterment, one of the leading digital investment platforms in the US. The acquisition marked Betterment’s entry into the cryptocurrency market, bringing Makara’s technology and expertise in automated crypto investing to a broader audience.
The onboarding experience
I developed a series of motion sequences based on complex path interpolation. Instead of using standard transitions, the illustrations fluidly evolve into one another through a morphing technique where vector points are remapped to transform one scene into the next. This creates a continuous visual narrative that guides the user through the brand’s value proposition with technical precision and fluidity.
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