Marble Insurance Rewards
- Client
- ADI SUNDAR
- Studio
- Z1
- Recognitions
- Location
- New York — US
- Project type
- B2C — B2B Insurtech — FinTech
- Release date
- 2023
- Links
Banking made effortless
Marble is a modern financial platform designed to simplify money management through a rewarding and engaging experience. I was responsible for bringing the brand to life through motion. My work focused on bridging the gap between a utility-focused banking app and a delightful, gamified ecosystem, ensuring that every financial milestone feels like a celebrated achievement. In July 2024, Marble was acquired by The Zebra, one of the leading insurance comparison platforms in the US. The acquisition brought Marble’s insurance management technology into The Zebra’s ecosystem, expanding its capabilities in digital insurance management.
From Marketing Storytelling to Gamified UX
My role involved a dual approach: I produced marketing video to drive user acquisition by showcasing the app's core value through high-energy storytelling. Inside the product, I designed a comprehensive system of micro-interactions and rewards, including smooth onboarding transitions, "success" states, and animated coin interactions. By treating every transaction as an opportunity for delight, we enhanced user retention and made the financial journey feel intuitive, playful, and rewarding.
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